We Build Conviction
We arm our clients with the research they need
to design, build, and operate.
Get a clear line of sight.
Every business decision is an investment decision. We deliver the strategic guidance you need to build conviction, not tell you what you want to hear.​​
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We bring decades of experience, not just in strategy but in operating, sales, finance, and building new products from concept. ​
What We Offer
Go-to-Market Strategy
We give clients a complete picture of their target market: size, decision-making process, competitive positioning, distribution channels, technology trends, and any other factor that impacts a company's line of sight to achieving its goals.
Voice of the Customer
Whether minimizing churn by checking the pulse of existing customers or leveraging deep interviews to hone your offering, we will always respect your customers' time while getting you the quantitative and qualitative feedback your business needs.
Product Development
We will partner with your teams to capture a detailed commercial case for any new product or service offering, with the capacity to work from opportunity identification, budgeting, forecasting, all the way through delivery of a new product.
Commercial Diligence
We serve as a single source for company, market, and product diligence for transactions and thesis development, specializing in B2B software, services, manufacturing, and distribution.
About
Alex "Bez" Bezdek - Managing Director
Bez began his career in management consulting, completing over 50 diligence and strategy projects for private equity firms and their portfolio companies.
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Beyond consulting, Bez has served on the senior leadership teams at tech-enabled facilities leader SMS Assist (acq. by Lessen in 2023 for ~$1B) and CrossnoKaye, a venture-backed industrial controls software platform.
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Bez received his MBA from the University of Chicago Booth School of Business, where he received the Leadership Award of Distinction. He received his BA magna cum laude from Tufts University, where he played varsity lacrosse.
